Everything you need to know about Fast Fashion

Updated: Jul 3, 2020

#FastFashion, If you are new to this term it literally means fashion that moves fast. Fast Fashion is a model of producing mass clothes of runway designs for cheap rate and available at ones fingertips. If you are still wondering, I am sorry but all your favorite brands belong here. For instance H&M, Zara, GAP, Forever 21 and probably all the brands you wear.

Occasionally I hear "when we were kids... we would buy clothes once a year for this festival blah...". (Yes, Those are the days my parents get nostalgic) Anyway This used to be true for a long part of my childhood too. Shopping has become a monthly routine and weekly for some of us.

What changed in these two decades? It's the affordability that changed. I am guilty of occasionally having bragged about how I bought a piece of cloth at such low rates. I never stopped and thought how are they giving it for such low prices? who made my cloth?

what is the story of my cloth?

Despite its affordability Fast Fashion comes at High Cost to Nature and Humanity.

Environmental effects:

1. This linear fashion model of purchasing, wearing and quickly dumping clothes has significantly increased landfill area. According to World Resources Institute One Garbage truck of cloths is dumped every sec.

2. Manufacturing garments at this pace requires a lot of energy and resource thus depleting non renewable sources of and emitting 1.2 Billion Tons of CO2

3. Chemicals or by products released during manufacturing of these garments are extremely toxic thus degrading quality of environment.

4. Annual Account of 20% waste water is generated by Fast Fashion Industry

5. An average of 60% of these clothes are made from petrochemicals.

6. Fashion Industry consumes a large part of fresh water. Increasing the pressure on already scarce resource. 20,000 tons of water is required to just make one kg of cotton.

Desertification of Aral Sea where cotton was previously cultivated is the best example to justify this point.

Aral sea which was once flourishing with water has now been deserted due to over gowing of cotton.
Desserted Aral Sea

7. Nature does not love your fancy colors.

8.Around 2000 individual microfibers make their way into the ocean every time we wash a synthetic garment. These fibers are later consumed by small fishes thus introducing plastic in human food chain.

Social Effects:

To achieve unbelievably low price tag, fashion brands make millions of people work for under wage in developing countries in the name of generating employment majority number accounts for mostly women and children. These workers are made to work in poor working conditions for longer working hours and less pay. These Shops are often referred to as SWEAT SHOPS.

Number of people being treated inhumane in the name of employment around the world accounts for 40 million.

In 2013 Rana Plaza a garment factory in Dhaka with too many floors and too many heavy machines for the structural building to withstand collapsed taking 1000s of life which became the spark for #whomademycloth and various other campaigns for rights of labor.

Even after 7 years of large campaigns of #whomademycloth I see a lot of YouTube videos and Instagram influencers making #HandMHaul #ZaraHaul and following Kylie's make up tutorials while these brands sit in their luxury comfort refusing to pay dues to their workers during a pandemic and bring millions of lives to street not bothering about huge backslash by media and #payup campaigns.

PS: I Don't Blame influencers or YouTubers, I Blame our collective ignorance as a society.

I Don't Blame brands I blame ourselves for falling pray for their SALES.

Despite all of this some have the audacity to defend these brands with "gloabal employment card" . I just wanna ask them "Was it ever about the JOBS?"

Any way it is time We choose our side now its either the brands or lives of million people.

Whatever you choose, remember

Material Satisfaction can not come at the cost of Human Compassion.


Stay Tuned as I bring in more content about sustainable fashion and how everyone can easily adopt sustainable fashion and sustainable living.

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